Case Studies
Awareness
FORHAN’S Azadi hero contest
The Objective:
We launched the (Azadi Hero Contest) campaign during the period 1st August till 14th August with the objective of engaging with the audience and maximize the brand recall value for a legacy brand.
The Approach:
We went digital with a quiz competition where participants were asked questions about national heroes related to Independence day.
The Result:
We overachieved our main objective of increasing social media fan base by over 50k followers across platforms and 500 comments and 350 shares per posts.
CRISPO Insta Mac Launch
The Objective:
Launching up Insta Mac in growing demand for convenient and tasty meal options in Pakistan.
The Approach:
1. Forming a link with midnight cravings and instant cooking.
2. Cashing in through the brand’s DVC.
3. This was further amplified by popular influencers/celebs.
The Result:
We over achieved our objective with over 5.2 Million in reach, 6.5 Million impressions and our recipe competitions were an instant hit with over 300 recipes collected in the span of 1 month.
AMIR KHAN COUTURE Amir Khan x Feroz Khan Riwaayat Collection
The Objective:
The goal was to create TOM recall value of the brand.
The Approach:
We collaborated with Feroz Khan for our Riwaayat festive collection and spread awareness through native marketing. This was further amplified by collaborating with Publishers i.e. Diva Magazine Pakistan and Lifestyle Magazine Pakistan etc.
The Result:
We overachieved our main objective of increasing social media fan base by over 30k followers across platforms and 20x increase in sales.
Lead Generation
ARGUS PROPERTIES
The Objective:
The goal was to enhance lead quantity and quality for the HMR Waterfront project while reducing the cost per lead.
The Approach:
We implemented numerous strategies to tackle Argus Properties issues effectively.
1. Conducted an in-depth analysis of the target audience and initiated targeted campaigns to different segments such as brokers and investors.
2. Made strategic adjustments to the lead capture forms to improve lead quality.
The Result:
- We achieved the cost per lead from the initial range of Rs. 2000-2200 to a highly competitive range of Rs. 400-Rs. 500.
- Projects like Saima Uptown Sukkur and Saima Business Centre witnessed a surge in sales attributed to thousands of leads.
E-Commerce
THE SHOP KORNER
The Objective:
The goal was to increase sales and attract new consumer demographics.
The Approach:
We implemented numerous targeted performance marketing campaigns to promote their expanded product range. This data-driven approach ensures they reach the right audience with the right message, maximizing campaign effectiveness.
The Result:
Overachieved targets within 75% of budget with 10X increased in sales.
TECHBASE.PK
The Objective:
The goal was to increase sales and attract new consumer demographics.
The Approach:
We executed various performance marketing to connect brands with their ideal customer base. This data-driven approach ensures targeted advertising that maximizes sales.
The Result:
We overachieved our main objective with 7X sales.
ALSUJOOD
The Objective:
The goal was to create a strong brand identity and solidify their position within the competitive consumer electronics and accessories market.
The Approach:
We took a data-driven approach with performance marketing and ensures that our efforts translate into real results.
The Result:
Within the span of 6 months, we are at monthly sales of 2.5-3 million with 1:7 ROAS.
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