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Media services encompass the strategic planning, purchasing and performance analysis of advertising campaigns across various platforms. In the planning phase—media experts devise comprehensive strategies tailored to the target audience, ensuring optimal reach and engagement. This involves identifying the best channels, timings and formats to convey the brand’s message effectively. The buying phase involves negotiating and securing ad placements at the best possible rates, leveraging relationships with media outlets to maximize the campaign’s budget. Performance analysis is crucial— as it involves monitoring the campaign’s effectiveness in real time, using data analytics to measure key performance indicators (KPIs) such as reach, engagement and conversion rates.